Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name. See also corporate identity.
Tags: wikiRelated Articles
-
Wiki: Fax
Fax (short for facsimile), sometimes called telecopying or telefax (the latter short for telefacsimile), is the telephonic transmission of scanned printed material (both text and images),...
-
Wiki: Qualcomm Snapdragon
Snapdragon is a suite of system on a chip (SoC) semiconductor products for mobile devices designed and marketed by Qualcomm Technologies Inc. The Snapdragon central processing unit (CPU)...
-
Wiki: Michael Turner
Early life Michael Turner was born in Crossville, Tennessee on April 21, 1971. He was a student at the University of Tennessee, and...
-
Wiki: Google Company
Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud...
-
Wiki: Web Template
A template is a file that serves as a starting point for a new document. When you open a...
-
Wiki: Microsoft Company
Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related...
-
Wiki: News Aggregator
In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply an aggregator, is client software or a web application which aggregates syndicated web...
-
Wiki: Telecommunication
Telecommunication (from Latin communicatio, referring to the social process of information exchange, and the Greek prefix tele-, meaning distance) is the transmission of information by various types...
0 Comments