Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name. See also corporate identity.
Wiki: Branding
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Wiki: Software
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Computer software is a general term that describes computer programs. Related terms such as software programs, applications, scripts, and...
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Wiki: Adobe Company
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The company was started in John Warnock’s garage. The name of the company, Adobe, comes from Adobe Creek in Los Altos, California, which ran...
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Wiki: Web Feed
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On the World Wide Web, a web feed (or news feed) is a data format used for providing users with frequently updated content....
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Wiki: Web Application
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In computing, a web application or web app is a client–server computer program that the client (including the user interface and client-side logic) runs in a...
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Wiki: Internet Corporation for Assigned Names and Numbers (ICANN)
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The Internet Corporation for Assigned Names and Numbers (ICANN) is a nonprofit organization responsible for coordinating the maintenance and procedures of...
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Wiki: Text Messaging
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Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters,...
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Wiki: Web Browser
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A web browser, or simply “browser,” is an application used to access and view websites. Common web browsers include Microsoft Internet Explorer,...
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Wiki: Lifestyle magazine
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A lifestyle magazine is a popular magazine concerned with lifestyle. It includes a number of men's magazines, women's magazines, and magazines about health and fitness, tourism, leisure, fashion, decorating, or culture. The concept...