Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name. See also corporate identity.
Author: Dav4879
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Wiki: Salesperson
An individual who sells goods and services to other entities. The successfulness of a salesperson is usually measured by the amount of sales he or she is able to make during a given period and how good that person is in persuading individuals to make a purchase. If a salesperson is employed by a company, in some cases compensation can be decreased or increased based on the amount of goods or services sold.
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Wiki: Goods and Services
The most basic products of an economic system that consist of tangible consumable items and tasks performed by individuals. Many business portfolios consist of a mix of goods and services that they offer to potential consumers via a sales force.
In marketing, a product is an object or system made available for consumer use; it is anything that can be offered to a market to satisfy the desire or need of a customer. In retailing, products are often referred to as merchandise, and in manufacturing, products are bought as raw materials and then sold as finished goods. A service is also regarded to as a type of product.
Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project. In insurance, the policies are considered products offered for sale by the insurance company that created the contract. In economics and commerce, products belong to a broader category of goods. The economic meaning of product was first used by political economist Adam Smith.
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Wiki: Marketing
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing:
(1) identification, selection and development of a product,(2) determination of its price,
(3) selection of a distribution channel to reach the customer’s place, and
(4) development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.
In order to promote the device, the company featured its debut at tech events and is highly advertised on the web and on television.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School’s retired professor of marketing Theodore C. Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.” In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs.Read more: http://www.businessdictionary.com/definition/marketing.html
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Wiki: Marketing Concept
Management philosophy according to which a firm’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and wants.
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Wiki: Marketing Strategy
An organization’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.
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Wiki: Todd McFarlane
Born March 16, 1961 he is a Canadian comic book creator and entrepreneur, best known for his work as the artist on The Amazing Spider-Man and as the writer and artist on the horror-fantasy series Spawn.
In the late 1980s and early 1990s, McFarlane became a comic book superstar due to his work on Marvel Comics‘ Spider-Man franchise, on which he was the artist to draw the first full appearances of the supervillain Venom. In 1992, he helped form Image Comics, pulling the occult anti-hero character Spawn from his high school portfolio and updating him for the 1990s with help from Tom DeFalco. Spawn was a popular hero in the 1990s and encouraged a trend in creator-owned comic book properties.
Since leaving inking duties on Spawn with issue No. 70 (February 1998), McFarlane has illustrated comic books less often, focusing on entrepreneurial efforts, such as McFarlane Toys and Todd McFarlane Entertainment, a film and animation studio. In September 2006, it was announced that McFarlane would be the Art Director of the newly formed 38 Studios, formerly Green Monster Games, founded by major league baseball pitcher Curt Schilling. McFarlane used to be a co-owner of the National Hockey League‘s Edmonton Oilers before selling his shares to Daryl Katz. He is also a high-profile collector of record-breaking baseballs.
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Wiki: Michael Turner
Early life
Michael Turner was born in Crossville, Tennessee on April 21, 1971. He was a student at the University of Tennessee, and graduated from the International Performing Arts Academy after which he moved to San Diego, California, where he developed an interest in comics.
Career
Turner was discovered by Marc Silvestri at a convention and hired by Silvestri’s Top Cow Productions as an artist. He initially did background illustrations for Top Cow titles before co-creating Witchblade. In the summer of 1998 he debuted the creator-owned Fathom, having also worked on his new series Soulfire.
As well as an artist, Turner was an award-winning water skier, held an instructor level red sash in martial arts, and was an avid video game player. In March 2000, Turner was diagnosed with chondrosarcoma, a form of cancer, in the right pelvis. He was treated at the Ronald Reagan UCLA Medical Center with surgery in which he lost a hip, 40% of his pelvis, and three pounds of bone. The surgery was followed by nine months of radiation therapy.
Turner departed Top Cow in late 2002 to found his own comic book publishing company, Aspen MLT Inc. (where MLT stands for Michael Layne Turner), located in Santa Monica, with a studio in Marina del Rey, California. The release of comics from Aspen was delayed by a year-long lawsuit with Top Cow Productions over the rights to Fathom and over the rights to the unreleased titles Soulfire (initially called Dragonfly) and Ekos, both of which Turner had begun developing before leaving Top Cow and before his diagnosis of cancer. Aspen and Top Cow settled the lawsuit out of court in 2003.
In 2004 Turner contributed covers to various DC Comics titles, including The Flash and Identity Crisis. He provided cover art and co-wrote the “Godfall” story arc that ran in the three main Superman titles in early 2004 and illustrated the six-issue Supergirl story arc in Superman/Batman. His creator-owned title Soulfire began publication in 2004 and Fathom resumed publication in that year as well, though this time with Aspen MLT rather than Top Cow.
On August 6, 2005, Marvel Comics announced the signing of Michael Turner to a work-for-hire deal for a six-issue project and covers. This would turn out to be at least the variant covers for the miniseries Civil War and the Wolverine ongoing series Wolverine: Origins. In addition, Turner had been announced as the artist on Ultimate Wolverine.
Turner created online comic adaptations for the NBC television series Heroes.
Death and tribute
Turner died June 27, 2008 at the Santa Monica Hospital in Santa Monica, California, of complications from bone cancer. He is survived by his mother Grace Crick, his brother Jake Turner, and his fiancée Kelly Carmichael. Fathom vol. 3 #1, which was published on Wednesday, August 6, 2008, featured a tribute to Turner in the form of a stylized blue ribbon in the upper right hand corner of its cover, and its first page was a memorial to him. AspenMLT also published a trade paperback collection of writings from people who knew Turner, titled A Tribute to Michael Turner, which features a cover painted by Alex Ross.
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Wiki: Joe Madureira
Joe Madureira (often called Joe Mad,[1][2] born December 1974) is a comic book writer/artist and game developer, best known for his work on Marvel Comics‘ Uncanny X-Men and his creator-owned comic book Battle Chasers.
Madureira’s style combines Western comic book influences (most notably the influence of artist Arthur Adams) though it evolved to incorporate heavy influences from Japanese manga and video games.
Joe Madureira was born December 1974 to an American mother and a Portuguese father from the Azores.[3] He attended the High School of Art and Design in Manhattan.[6][7]
Career
At age 16, while still in high school, Madureira started at Marvel Comics as an intern,[8] working under editor Danny Fingeroth.[9] Madureira’s art, which was heavily influenced by Arthur Adams,[10] was first published in an eight-page story for the anthology series Marvel Comics Presents #89 (November 1991), starring Mojo, and then a story starring Northstar in issue #92 (December 1992). Despite the order of publication, Madureira drew the Mojo story second, as the influence of Arthur Adams, who co-created Mojo, is more evident in that story, and is closer to the style for which Madureira was known in the initial part of his career. His style would later evolve as he incorporated the influence of Japanese manga.[3]
In 1993 Madureira penciled the first Deadpool mini-series, The Circle Chase. That same year he drew Vanguard #3 for Erik Larsen‘s studio, which was published by Image Comics.
Madureira became the regular penciler on Uncanny X-Men in 1994. During the “Age of Apocalypse” storyline, all X-Men titles were renamed; Madureira illustrated Uncanny X-Men’s replacement as the four-issue miniseries Astonishing X-Men, Vol. 1.
He left Uncanny X-Men in 1997 to work on his own sword and sorcery series Battle Chasers for Wildstorm Comics‘ creator-owned Cliffhanger imprint (before it was sold to DC Comics). Shortly before leaving Uncanny X-Men, he commented that he felt the series had become too “dark and depressing” for his taste.[11]
Madureira produced a total of nine issues in four years (publishing two to three a year), a pace for which he was criticized.[2] He canceled Battle Chasers #10, and placed the series on indefinite hiatus after forming a game development company called Tri-Lunar with Tim Donley and Greg Peterson.
With Tri-Lunar, he created concept art on a game called Dragonkind which was canceled when Tri-Lunar went out of business. He then went to work for Realm Interactive, another start-up company, on Trade Wars: Dark Millennium. When Realm Interactive was acquired by NCsoft, he continued to contribute to the game as it evolved into Exarch, and was eventually released as Dungeon Runners. As Creative Director at THQ, he helped develop the game Darksiders, including designing the game’s characters and settings, collaborator Joe Kelly wrote the game’s script.[5]
Madureira returned to the comic book industry as the artist on Marvel’s The Ultimates 3, with writer Jeph Loeb.[12] The second issue was published in January 2008, the third issue released on February 20, 2008. Ultimates 3 #4 came out on June 25, 2008.
In July 2007, Vigil Games‘ Darksiders was announced, of which Joe Madureira was creative director. It follows War, one of the Four Horsemen of the Apocalypse, on his quest to find out who prematurely triggered the apocalypse.[13] It was released on Xbox 360 and PlayStation 3 on January 5, 2010.[14]
Madureira has also provided cover artwork for Capcom‘s Marvel Super Heroes for the Sega Saturn and Sony PlayStation, and the Sony PlayStation game Gekido: Urban Fighters.[15]
On June 13, 2011 it was announced that he would be handling art duties on a new series written by Zeb Wells entitled Avenging Spider-Man.[9] Following a three issue run on the title, Marvel announced on March 11, 2013 that Madureira would be re-teaming with Wells for an story arc on Savage Wolverine beginning with #6 in June 2013.
Early in 2015 Joe Madureira and Ryan Stefanelli, co-founders of Vigil Games, formed a new studio, Airship Syndicate, located in Austin Texas, and announced that their first project a game adapted from Battle Chasers.[16] Battle Chasers: Nightwar was released in October 2017 for Microsoft Windows, macOS, PlayStation 4 and Xbox One,[17] and in May 2018 for Nintendo Switch and Linux.[18][19]
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Wiki: Graphic Design
Images, patterns, layouts, and other graphic devices composed into a coherent, distinctive design intended for printing or display over visual media. Graphic design does not have to be complicated (containing a multitude of graphic elements) to be effective. The ‘nutrition information’ section (found on the labels of practically all packaged foods) that creates a table of data using only horizontal bars of varying thickness is considered one of the best designs of all times.