Facebook publicly puts Apple on the spot by posting on a newspaper, I guess going old-style print is one way to do this, that the changes Apple will be applying on the latest update IOS 14 operating system will hurt small businesses. Facebook, fighting for the little guy!
Before moving on with this story. If Facebook was helping the small business owners they should try not holding back whatever percent of reaching out to people when you share your business post or ad. Not throttling back on paid advertising to reach new possible customers and clients. Facebook should be trying to resolve their guest’s problems when their profiles get blocked for no reason. Here’s an idea… how about a phone number to call? Set up a customer service floor, give more people jobs. Instead of… whatever you have set up over there.
Hopefully, with this website we are starting, we can take a page from Gary V and hopefully bring in a bit more service for the customers when they need help. TalkMuch.net isn’t much now but hopefully, we can build it better by learning from everyone else’s mistakes. Will this work? I got no idea… though making something out of nothing seems to always start in the basement… why is that?! (As I’m typing this article in my basement!)
The ads, which ran Wednesday in the New York Times, Wall Street Journal, and Washington Post, carried the headline “We’re standing up to Apple for small businesses everywhere.” What is Mark Zuckerburg talking about? Data gathering and targeted advertising and how companies collect you and your family’s data. What you click on. When you click on something. What did you type on the search bar. It’s something a lot of people try to avoid all the time, In this age do people succeed? No! Not without extreme changes in how they go about using the internet. Mark Zuckerburg talks about the upcoming changes to Apple’s iOS 14 operating system and how it will curb the ability of companies like Facebook to gather data about users and apply them with targeted advertising.
Thursday, another ad by Facebook saying “Apple plans to roll out a forced software update that will change the internet as we know it — for the worse” It’s a question of how the advertising-dependent part of the internet is going to work in the years to come.
Apple says “Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not,” Apple said in a statement. “App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice.”
And to be honest I agree… where was this years ago? Cause it would have stopped Amazon from collecting our data and target marketing, Amazon wouldn’t be the same today though.
But Facebook is saying “While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses,”. Facebook previously told investors that Apple’s changes, scheduled to go live early next year, will lead to significant headwinds because most of its advertisers are small businesses. Ads that disregard personalized targeting generate 60% fewer sales than ads that target consumers, Facebook added, citing its own data. Apple’s new feature at the heart of the issue — App Tracking Transparency — won’t forbid companies like Facebook from collecting targeting data but will ask them to disclose it and seek user opt-in.
In a conference call and blog post-Wednesday, Facebook continued its attack, saying Apple’s business stands to gain from these changes. “Apple is behaving anti-competitively by using their control of the App Store to benefit their bottom line at the expense of creators and small businesses,” said Dan Levy, head of Facebook’s small business program.
Apple defended its iOS updates, saying it was “standing up” for people who use its devices. “Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not,” an Apple spokeswoman said in a statement. “App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice.”
So we have Facebook on one side fighting for small businesses and then we have Apple fighting for the consumers that own Apple products. But the question is among all this is will Apple tell Apple users that Apple is collecting our data as well and will we be able to stop Apple from collecting data on their own phones as well?
Horvath, in a public letter, also criticized Facebook for its approach. “Facebook executives have made clear their intent is to collect as much data as possible across both first- and third-party products to develop and monetize detailed profiles of their users, and this disregard for user privacy continues to expand to include more of their products,” she wrote.
Craig Federighi, Apple’s head of software engineering, spoke on a panel for an event hosted by the European Data Protection & Privacy conference in Brussels last week.
“It’s already clear that some companies are going to do everything they can to stop the App Tracking Transparency feature I described earlier — or any innovation like it — and to maintain their unfettered access to people’s data,” Federighi said.
