Yes, it still lives! The best of the worst marketing campaigns shown here on Talk Much where we show you how bad a marketing plan can go wrong. This isn’t me just bashing on graphic design errors or a coffee cup from Starbucks sitting on a wooden table from back in the year 1750. This stuff comes from companies that kinda lost their edge in trying to reach out to people to sell their products or services. It happens as new employees get hired, your always busy checking your work then those people get fired and the company moves on!!
Purcotton a Chinese company owned by Winner Medical Co., a cosmetic company’s quirky video backfires with customers saying they will boycott its products. Why? Because they released an advertising commercial on a website like TikTok called Douyin. It kind of went something like this:
Ya… Tagged with #Plottwit, #anti-stalking and #WhatToDoWhenStalked, the video starts with a woman walking along and being followed by a man whose face is covered. Looking concerned, the woman produces a Purcotton wet wipe and removes her makeup. When the man taps her shoulder, she turns and a man’s face is shown. “What’s up, brother?” asks the woman, in a manly voice. Vomiting sounds and visual effects have been added. I have to say that has to be a shit ton of makeup to make her… him.. person look like a girl! Which is probably one of the first thoughts anyone would make.
More than 3,000 commented, mainly offended by how unacceptable the video is, stating “it’s appalling that they should normalize stalking.”… What? norma… stalking is already normalized. It’s in TV shows, teen movies, and cartoons. In reality, 1 out of every 12 women, and 1 out of every 45 men have been stalked during their lives.
“To make a commercial out of something that really scares or hurts women – do they have brain problems?” wrote a user on microblogging platform Weibo, the report added.
The company initially defended the advertisement saying that it was a creative way to showcase the product’s “cleaning function”. However, following the backlash and calls for a boycott, they removed the video from their social media accounts and apologized. “We have set up a team to hold people to account for the problem and, in the meantime, we will improve content production and the review process to prevent similar incidents from happening again,” the company said in a statement.
